how to add a favicon to your hugo site Create your favicon Design your favicon in your favorite art package I use Inkscape on mac and create SVG versions) Upload your image to https://realfavicongenerator.net and follow the settings. Download your favicon package and extract to the /static/ directory. The static directory sits in the root of your HUGO site. When you generate your site, the favicon will be copied into public, the root of the generated site.